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Our Heritage

True Raw Choice was born out of a simple vision: To create healthy treats and chews for all dogs and cats to enjoy.

After 25 years working for a multinational pet food company, I knew I needed a change. I wanted to create something simple, pure, and natural that I could feel good about giving my own pets and sharing with like-minded pet parents everywhere.

Paul holding puppy BellaStarting with fresh local meats and produce from neighboring farms, my wife and I began testing recipes in our home with help from our ever-ready taste-tester, Bella, our English golden retriever, my dear friend and canine companion for 12 years. Our friends and family loved the results and as word spread, we were able to turn our passion into pet treats and chews for dogs and cats across North America.


Today, we do that by taking fresh, human-grade ingredients like juicy chicken breast, vitamin-rich beef liver and whole duck wings and drying them slowly at low, low temperatures to preserve all the natural enzymes and nutrition of raw meat. The result? Irresistibly delicious treats and chews that you can feel good about and your family pets will love.

- Paul Spindler

Our Promise

We promise to source, produce and supply the best quality pet treats possible, using only natural ingredients and adhering to the highest standards of food safety and quality.